Hi, I’m Isravel.
A UI/UX designer
and creative coder
crafting experiences
from planet Earth.

About
I’m a creative professional with 10 years of experience specializing in UI/UX design, website design, and branding. My mission is to craft user-centric designs that are not only visually stunning but also deliver measurable results, such as enhancing user engagement and streamlining workflows.
From building wireframes to coding fully functional products, I thrive on delivering seamless digital experiences that solve real-world problems.
Outside of work, I enjoy journaling, traveling, listening to music, and binge-watching, all of which fuel my creativity and curiosity. For me, design goes beyond aesthetics—it's about creating meaningful interactions that leave a lasting impact.
Expertise
- UI/UX Design
- Product Design
- Front-end Developer
- Visual Design
- Prototyping
- Branding Identity
- Illustration
Experience
Zoho Corporation
Web Designer Designer
October 2018 - Present
Spearheaded UI/UX design for ManageEngine OpManager Plus, a market-leading network monitoring product, and its five sub-products. Optimized websites for better performance and created a new design system for the New Security Product.
True Friend Management Services
Web Designer
December 2017 - September 2018
Developed wireframes and UI for the Matrimony app, created promotional materials, and provided UI solutions for internal systems like Leave Management. Also supported the POS system to ensure smooth operations at True Friend Shoppe.
Jesus Calls
Web Designer
March 2017 - November 2017
Redesigned an outdated website into a modern, user-friendly platform, improving usability for millions of daily visitors. The revamp included a multilingual interface, faster loading times, and a responsive design for a seamless cross-device experience.
Aimfill Internationals
Web Designer
May 2016 - February 2017
Developed and maintained responsive front-end websites, optimizing assets for speed and performance. Conducted pre-launch testing, implemented updates, and designed marketing materials such as brochures, pamphlets, banners, and standees.
Education
Anna University
(Madha Institute of Engineering & Technology)
B.E. Computer Science and Engineering
April 2015
Gained expertise in software development and web technologies. For my final project, A Captcha-Based Graphical Password, I developed a secure authentication system combining graphical passwords with Captcha techniques. Actively participated in seminars to enhance technical skills.
Madras University
M.Sc. Counselling Psychology
(Pursuing)
Focused on understanding human behavior and psychological principles to support mental well-being. The program emphasizes general counseling techniques and approaches, equipping me with skills to address diverse psychological needs.
Recent Works
Here are some of my favorite projects I have done lately. Feel free to check them out.
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Design SystemFluidic UI v3
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WebsiteWebsite Optimization for Applications Manager
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Product DesignRedesigned APM Insight UI for Applications Manager
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Product DesignLicense Management for OpManager Plus
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IllustrationLogo & Branding Design for True Friend Management Services
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BrandingLogo & Branding Design for GNK Constructions

Fluidic UI v3
Completely reworked a decade-old UI (Fluidic UI v2) to deliver a modern and cohesive design system tailored for a network security product. The previous design lacked structure and consistency, which required thorough research and analysis to identify pain points and areas of improvement.
Key contributions included:
- Design Guidelines: Established a robust foundation with clearly defined design principles to guide the entire product suite.
- Color System: Developed a scalable and accessible color palette to enhance visual consistency and usability.
- Typography: Implemented a typography hierarchy for improved readability and structure across the interface.
- Grid System: Created a 4px grid system to ensure precision and alignment across layouts.
- Reusable Components: Designed a library of reusable components to streamline development and maintain a unified design language.
- Layout Settings: Defined layout standards for seamless user interaction and scalability.
The revamped Fluidic UI v3 enhanced usability, visual appeal, and scalability, setting the foundation for a consistent and efficient user experience across the product ecosystem.
- Design System
- Product Design

Redesigned APM Insight UI for Applications Manager
Revamped the APM Insight feature to modernize its user interface, improve usability, and align it with the updated Applications Manager design standards.
Key Contributions:
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Unified Dashboard:
Designed an interactive timeline view for end-to-end transaction tracking with drill-down capabilities for detailed trace analysis. Integrated streamlined layouts, transaction heatmaps, and tooltips to display KPIs like response time and error rates. -
Enhanced Performance Metrics:
Created customizable card-based widgets for KPIs with rearrangement options. Improved usability with collapsible call stacks for code-level visibility, dark mode toggle, and color-coded health indicators for quick insights. -
Proactive Alert Management:
Introduced Kanban-style boards for alerts and real-time dashboards featuring sparkline graphs. Designed grouped alerts to reduce noise and integrated embedded root cause workflows for faster issue resolution. -
Simplified Technology Integration:
Developed step-by-step wizards for onboarding technologies like Java, .NET, and Node.js. Designed guided setups with pre-configured templates and interactive previews to validate integrations easily. -
Modern UI Across the Product:
Standardized fonts, layouts, and color schemes to provide a consistent experience. Enhanced accessibility with mobile responsiveness, improved contrast, and screen reader support.
Key Outcomes:
- Improved User Experience: Delivered a modern, user-friendly interface with faster workflows and real-time insights.
- Dynamic and Interactive Visuals: Introduced widgets, dashboards, and consistent design elements for seamless navigation.
- Future-Ready Design: Ensured alignment with modern UX trends to maintain the product's competitive edge.
This redesign enhanced usability with clean, interactive interfaces, laying a strong foundation for future updates and upgrades.
- Product Design

Website Optimization for Applications Manager
Focused on page load optimization for the Applications Manager website to enhance performance, accessibility, best practices, and SEO. Key improvements include:
1. Performance Enhancements
- Optimized assets (images, scripts, and stylesheets) to reduce load times.
- Implemented lazy loading and minification for faster page rendering.
2. Accessibility Improvements
Achieved 100% accessibility scores for pages by:
- Enhancing keyboard navigation and ARIA attributes.
- Improving contrast ratios and text readability.
- Ensuring compatibility with screen readers.
3. Best Practices Compliance
- Refactored code to align with modern web standards for security and maintainability.
4. SEO Optimization
- Enhanced meta tags, structured data, and page structure to boost search engine rankings.
Key Outcomes
- Faster Load Times: Improved user experience and reduced bounce rates.
- Perfect Accessibility: Inclusive design achieved across optimized pages.
- Improved SEO: Enhanced visibility and performance in search rankings.
- Website

License Management for OpManager Plus
OpManager Plus is an integrated IT operations management solution with six key features: Network Performance Management, Application Performance Management (APM), Bandwidth and Traffic Analysis, Network Configuration Management (NCM), Firewall Management, and IP Address & Switch Port Management.
Key Contributions:
- Simplified Complex Device Calculations: Designed an intuitive UI to handle dynamic device allocation across licensing bundles (Network, SAM, and Storage). This involved creating clear workflows for users to allocate devices (e.g., 50 Network, 25 SAM, 25 Storage) while ensuring real-time calculations and error handling for exceeding license limits.
- License Display and Management: Built user-friendly interfaces for displaying licensing details, including usage, remaining licenses, and add-ons. Developed tools to guide users in understanding license distribution across bundles and components such as Flow Interfaces, IPs, and Applications.
- Applying and Monitoring Licenses: Designed a seamless UI for applying licenses to specific devices and monitoring their usage. Ensured clarity for users by incorporating real-time feedback, warnings for exceeding limits, and detailed summaries for better decision-making.
- Exceeding License Scenarios: Created intuitive notification and action flows to handle scenarios where users exceeded license limits. These flows guided users to either adjust allocations or purchase additional licenses, enhancing usability and reducing confusion.
- Dynamic Add-On Integration: Developed interfaces to manage add-ons like APM Insight and Oracle EBS, making it easy for users to purchase, activate, and monitor additional components.
- User-Centric Design: Focused on usability by providing clear visual indicators, interactive FAQs, and tooltips to help users navigate the complexity of licensing and device allocation with ease.
This project showcased my ability to simplify highly technical and complex workflows into a user-friendly experience, ensuring clarity and efficiency in managing licensing, allocation, and monitoring for enterprise users.
- Product Design

Logo & Branding Design for True Friend Management Services
Designed a professional logo and comprehensive branding materials for "True Friend Management Services Pvt. Ltd." to establish a cohesive and reliable corporate identity.
Key Highlights:
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Logo Design:
- Gradient shades of purple for a modern, trustworthy aesthetic.
- Bold, clean typography to convey professionalism and visibility.
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Branding Materials:
- Designed business essentials, including ID cards, letterheads, business cards, and cover letters, ensuring consistency across all corporate communications.
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Presentation:
- Showcased the logo and branding in a corporate office setting to emphasize real-world integration and appeal.
This branding package effectively aligns with the brand’s vision, creating a strong, unified identity that enhances recognition and trust.
- Branding
- Illustration
- Graphic Design

Logo & Branding Design for GNK Constructions
Created a logo and complete branding set for GNK Constructions, focusing on a bold, professional aesthetic to represent the company’s reliability and expertise in the construction industry.
Key Highlights:
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Logo Design:
- Brown color palette to evoke stability, trust, and professionalism.
- Clean, strong typography to reflect the company’s robust and reliable nature.
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Branding Set:
- Designed essential business materials such as ID cards, letterheads, business cards, and cover letters, ensuring a cohesive brand experience.
This logo and branding set effectively communicate GNK Constructions' identity, fostering trust and recognition in the industry.
- Branding
- Illustration
- Graphic Design
Get In Touch
I love to hear from you. Whether you have a question or just want to chat about design, tech & art — shoot me a message.